LOS ANGELES, Calif. (September 21, 2022) — We all like a cute puppy pic, and Tinder members know how great it is (70% surveyed singles believe that having a dog in their profile photos helps them get more matches*). As a true dog lover, Tinder, in honor of National Dog Week (Sept 18 - 24), is helping shelter dogs and singles make new connections by teaming up with rescue organizations across the US for a good cause. Throughout the week, members will be able to have an available shelter dog added to a profile photo, giving them a better chance at a match, and the dog the perfect paw-portunity to find a furever home.
The campaign is sure to cause smiles and even a few ‘what a good boys’ among members. “Dog Lover” is one of the top 10 most popular Interests** added to Tinder profiles, and a recent survey found that 60% of people say they’re more tempted to match with someone with a dog in their dating profile picture.*
“This National Dog Week, Tinder is better able to help people find love AND help dogs in need find new homes - both looking for their perfect match," said Melissa Hobley, Tinder CMO. “Being able to express your common interests is so important for sparking new connections, so we wanted to bring our members even more fun ways to find someone new, whether that be a new dog park pal or a stepparent for their furry friend.”
Here’s how it works:
To kickoff the campaign, LA-based dog lovers are being treated to the ulti-mutt photoshoot experience at the city’s first canine social club, DOG PPL. Members were invited to mingle with other singles and take professional photos with adoptable pups from local rescues Wags & Walks and 4 Paws on Tuesday, September 20th and Wednesday, Sept 21 from 1:00-8:00pm PST.
A full list of the partner animal shelters can be found below:
Tinder was launched at a hackathon in Hatch Labs, an incubator owned by IAC, in 2012 and is the world’s most popular app for meeting new people. Available in 190 countries and 40+ languages, it’s been downloaded more than 530 million times and led to more than 75 billion matches.
*Data resulting from survey commissioned by Honest Paws in 2021
**Tinder introduced Interests to offer members a new way to share more about themselves. Members can add up to five Interests to their profile, creating a better matching experience by connecting over common Interests