George Felix is the Chief Marketing Officer at Tinder where he oversees the global brand vision, strategy and operations. He joins Tinder following an award-winning career at Yum! Brands and Procter & Gamble where he brought brands like Old Spice, KFC and Pizza Hut into the center of the cultural conversation.
As Chief Marketing Officer of Pizza Hut, he launched campaigns that drove sales growth and modernized the brand, most recently the “Newstalgia” campaign for Pizza Hut which premiered this year on Super Bowl Sunday. In 2018, as KFC’s global Director of Marketing, he was named AdAge’s ‘Brand Marketer of the Year’ for his work on The Return of Colonel Sanders campaign.
While at P&G, he led work on advertising campaigns for yet another familiar brand, Old Spice, winning 10 Cannes Lions, 2 Effies, and an Emmy for Best Commercial for the iconic “Smell Like A Man” campaign