Los Angeles, Calif. March 14 - Today, Tinder, the most popular dating app, is rolling out several new features including Relationship Types and Pronouns in addition to previously-introduced Relationship Goals to support authentic and honest connections. Tinders’ daters have changed the state-of-the-date by tossing out timelines, goals of the white picket fence and endless self-imposed pressure of commitment-laden labels. As recently portrayed on Tinder’s first-ever global brand campaign, “It Starts With A SwipeTM”, the new generation of singles has no tolerance for dating games.
Tinder's recent survey reveals that 73% of young singles across all genders say they’re looking for someone who is clear about what they want.1 Members are showing how much they value being intentional, authentic and honest with the types of information they include in their Tinder profiles. In the past three months, 60% of Tinder members have added Relationship Goals to their profile2, becoming the second-most popular type of profile info (other than zodiac sign, obviously).
This authentic approach to dating today has also opened them up to possibilities of new types of relationships with new features on Tinder supporting them in finding someone who matches up with their vibe:
*Available in US, BRA, FRA, NL, IND, TWN, ITL, ESP, THA, SWE, DEU, MEX, CAN, AUS, GBR
** Available in the US only at this time
1 Tinder In app Survey among Tinder users aged 18-24 in UK, US, AU. Data was collected between 10/18/22 – 10/28/22.
2 Tinder platform data, Feb 2023
3 A study of 4,000 18-25 year old actively dating singles conducted in the US (1000), UK (1000), Australia (1000) and Canada (1000) during the period 21st Jan 2023 to 7th Feb 2023 conducted by OnePoll on behalf of Tinder
Launched in 2012, Tinder is the world’s most popular app for meeting new people and has been downloaded more than 530 million times. The app is available in 190 countries and 45+ languages. More than half of all members are 18-25 years old. In 2022, Tinder was named one of the World’s Most Innovative Companies by Fast Company.